Paul John
Meta Ads Static Design Specialist | Graphic DesignerWork
Ridge
Wallet Launches & Seasonal Offers
Spartan
Hair Care & Wellness Campaigns
FurLife
Pet Wellness & Seasonal Offers
NF Supplements
Supplement Bundles & Product Ads
Athena
Hair Care Offers & Creative Variations
Farmers Defense
Outdoor Apparel & Seasonal Offers
Felix Gray
Blue-Light Eyewear & Holiday Campaigns
Design Stack
Design & production
- Photoshop
- Illustrator
- InDesign
- Adobe Acrobat
- Figma
- Canva
- Blender
AI & creative tools
- ChatGPT
- GPT Image / ChatGPT Images
- Claude
- Claude Code
- Google Nano Banana
- Higgsfield
- Codex
- Google Veo
About
Years of Professional
Graphic Design Experience
I’m Paul John, a senior graphic designer focused on e-commerce and DTC brands, with a particular love for a well-crafted static ad.
My background spans print and digital design, with extensive experience in Adobe Creative Cloud and collaboration with international clients and teams. Today, I combine that foundation with AI-assisted creative production.
I care about the details that make a message clear: hierarchy, typography, composition, and the way a product is presented. From image manipulation and retouching to ad variations and final exports, I bring a considered eye to every stage.
Niches I’ve Worked In
Outdoor & Survival
Outdoor Gear Survival Products Gardening Gear
Brands: Primitive Survivors, Farmers Defense
EDC & Lifestyle
Wallets Everyday Carry Accessories
Brands: Ridge
Health & Wellness
Supplements Protein Gut Health CBD
Brands: Iflourish Labs, NF Supplements, TumLove
Beauty & Personal Care
Skincare Collagen Hair Growth Hair Care
Brands: Spartan, Athena
Pet Care
Dog & Cat Wellness Flea & Tick Products Pet Accessories
Brands: FurLife
Eyewear
Blue-Light Prescription Lifestyle Eyewear
Brands: Felix Gray
Home & Kitchen
Kitchen Utensils Consumer Products
Brands: Kovali
Experience
- 2023 — Present
Full-Time Freelancer
Designer
Logo design, Amazon listings and A+ content, social ad creatives, 3D mockups, packaging, and labels for e-commerce clients.
- 2022 — 2023
Ridge
Designer
Website assets, social media ads, product labels, and catalogs, with consistent branding across digital platforms.
- 2019 — 2022
Iflourish Labs
Senior Designer
3D mockups, landing pages, supplement labels, email creatives, and social media advertising for DTC sales channels.
- 2016 — 2019
Primitive Survivors
Senior Designer
Print and digital assets for DTC e-commerce, including landing pages, logos, catalogs, email creatives, and marketing materials.
Earlier experience 2007 — 2016 +
- 2014 — 2016
Full-Time Freelancer
Designer
Custom print and digital design for local and offshore clients.
- 2012 — 2014
HSBC Global Publishing Services
Designer
Client briefs aligned with HSBC design standards; ISO documentation and project instructions for the global design team.
- 2009 — 2012
ASEC Asia
Graphic Designer / Assistant Supervisor
Design team management, ad shipment monitoring, and training for new designers. Recognized as Star Employee of the Year in 2010.
- 2008 — 2009
EGSIGNS
Graphic Designer
Custom billboards, posters, kiosks, signage, and multiple concurrent design projects.
- 2007 — 2008
Full-Time Freelancer
Graphic Designer
Small- and large-format custom design.