Farmers Defense
Farmers Defense makes apparel and accessories for gardening and outdoor work. Its range includes protective sleeves, sun hoodies, hats, and gloves.
My Role
For Farmers Defense, I designed static Meta ads and email creatives for their outdoor protective clothing and accessories. The brand provided most of the lifestyle photography, product images and brand guidelines, which I used to create marketing materials for different products and campaigns.
Design Approach
I focused on creating straightforward ads that clearly showed the products and their practical benefits. Using the supplied photography and brand assets, I created different layouts with product close-ups, feature callouts, comparison visuals and lifestyle imagery.
Photoshop was my main tool for editing, compositing and finalizing the designs. I also incorporated AI-generated visuals into selected creatives when needed, although most of the work used real photography provided by the brand.
For creative testing, I developed multiple variations using different layouts, image placements and visual approaches to communicate the same product benefits in different ways.