Ridge
Ridge is an everyday carry brand known for its slim wallets. Its range also includes rings, tech accessories, and travel gear.
My Role
At Ridge, I designed static Meta ads for product launches, seasonal promotions and special offers. I also worked on website graphics, product labels and other marketing materials. All images were supplied by the in-house photographer and I worked with the brand's existing guidelines and assets.
Design Approach
I focused on creating clean, premium-looking ads with strong product presentation and clear messaging. Using the supplied photography and brand assets, I worked with dramatic lighting, refined typography and carefully balanced layouts to highlight the products while maintaining Ridge's premium brand identity. I used Photoshop for image editing, compositing and final design. No AI was used in creating these ads.